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Making Memory Lane TV Free for All U.S. Families Living With Dementia - DATA ROOM
What we are: Memory Lane Foundation is a 501(c)(3)-sponsored entity bringing Memory Lane TV — our evidence-based streaming platform — free to American families living with dementia.
In partnership with HITLAB
Why This Matters Now
Memory Lane TV is transforming dementia care across America. Imagine a streaming platform designed specifically for people living with dementia — a "Netflix of Memory Care" that soothes instead of stimulates, connects instead of confuses, and restores dignity to daily life. With over 1,200 original films and 24/7 therapeutic channels, Memory Lane TV has already brought calm and connection to hundreds of care communities nationwide.
Now, we're partnering with a National Advocacy organization to bring this life-changing technology directly into American homes. Our $3M campaign delivers Memory Lane TV free to families across 10 priority states. The first $1M unlocks national infrastructure, the HITLAB outcomes study, and our launch state. Each subsequent gift activates a new state — visible on the unlock map below.
This is more than philanthropy — it's an opportunity to reshape dementia care for an entire generation. Every dollar invested today will echo through millions of lives tomorrow, bringing peace to overwhelmed caregivers and restoring moments of joy to those living with memory loss.

2026 Priority
2026 Priority $1M unlocks national infrastructure + first-state deployment + HITLAB outcomes study. $3M unlocks 10 priority states in the first 18 months. Read together with our state-by-state map below.
Trusted Steward
NYSOFA, USAging, Alzheimer's Association — reaching 11 million older adults annually through 56 state units and 600+ Area Agencies on Aging
Scientific Advisor
HITLAB — leading health innovation lab providing third-party validation and research design
Dementia Care Is Overloaded and Under-Supported
The Numbers Tell a Devastating Story
Right now, 7.4 million Americans are living with Alzheimer's or related dementias — a number that will double to nearly 13 million by 2050. The financial burden is staggering: $384 billion per year in direct care costs, making dementia one of the most expensive conditions in American healthcare.
But beyond the statistics lie real families struggling every single day. More than 11 million unpaid caregivers — primarily family members — provide over 18 billion hours of care annually. These devoted daughters, sons, and spouses often sacrifice their own health, careers, and wellbeing while watching their loved ones slip away.
The crisis extends into our care facilities, where staff shortages and limited resources mean that therapeutic interventions are often replaced with pharmaceutical sedation or passive television that can actually worsen confusion and agitation.
Overstimulation Worsens Confusion
Standard TV news, fast-paced commercials, and dramatic programming trigger anxiety and agitation in people with dementia, creating behavioral challenges that lead to increased medication use.
Caregivers Are Burning Out
Family caregivers experience depression at twice the rate of non-caregivers, often sacrificing sleep, health, and employment to provide round-the-clock care without adequate support or resources.
Set to Double by 2050
This moment represents a rare window for leaders, innovators, and investors to step in early as the field undergoes rapid transformation.
7.4 M
Americans Living With Dementia
Expected to double by 2050
$384B
Annual Care Costs
Making dementia the most expensive condition
11M
Unpaid Family Caregivers
Providing 18 billion hours of care per year
2X
Depression Rate
Caregivers vs. non-caregivers
The First Calming Streaming Platform for Dementia
What Is Memory Lane TV?
Memory Lane TV is the world's first streaming platform designed specifically for people living with dementia and their caregivers. Built on cutting-edge neuroscience and co-designed with care professionals, our platform delivers 1,200+ original therapeutic films that calm, comfort, and connect.
Unlike traditional television that bombards viewers with news alerts, commercials, and fast-paced content that can trigger confusion and anxiety, Memory Lane TV offers gentle, multisensory experiences aligned to the natural rhythms of daily life. From peaceful morning landscapes to afternoon reminiscence journeys and soothing evening content, our 24/7 channels are carefully curated to support wellbeing throughout the entire day.
Each film is clinically informed and evidence-based, incorporating principles of validation therapy, reminiscence therapy, and sensory stimulation. The result? Reduced agitation, improved sleep patterns, decreased behavioral challenges, and precious moments of connection between people living with dementia and their loved ones.

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Change Dementia Care Forever | Memory Lane TV 3-mn Overview

A 3-minute overview of Memory Lane TV Foundation’s mission to make dementia care free for families and communities worldwide. Millions of families around the world are impacted by dementia and Alzheimer’s every day. At Memory Lane TV, we create therapeutic, multi-sensory video experiences designed to spark memories, reduce anxiety, and bring comfort to those living with dementia — while also offering support and relief for their care partners. This fundraising campaign will help us raise the $3M

01
Original Therapeutic Content
Over 1,200 films created specifically for dementia care, not adapted from existing media
02
24/7 Rhythm-Based Channels
Programming aligned to circadian rhythms and daily care routines
03
Multisensory Experience
Visual, auditory, and emotional stimulation designed to soothe and engage
04
Clinically Validated
Based on evidence-based therapeutic approaches and continuously refined
05
Trusted by Hundreds
Already implemented in care communities nationwide with proven outcomes

Click on the Video link for a 3-minute overview of the platform
"Memory Lane TV restores calm, connection, and confidence at home and in care settings — giving families a safe, therapeutic option that soothes without side effects."
The Real Faces of Dementia Care
Maria – The Nurse with No Safe Options
Maria has worked in memory care for twelve years, and she's watched the impossible choices multiply. When residents become agitated in the evening — what clinicians call "sundowning" — her options are limited and troubling.
She can increase sedating medications, which often lead to falls, confusion, and a cascade of additional health problems. Or she can turn on the television, knowing that news coverage, commercials, and dramatic programming will likely trigger more anxiety rather than provide comfort.
Memory Lane TV gives Maria a third option — a therapeutic intervention that calms without chemicals, engages without overstimulation, and supports the dignity of the people in her care. For the first time, she has a tool that helps rather than harms.
James – The Son on the Brink
James is 52 years old, and he's watching his mother disappear into Alzheimer's while trying to hold his own life together. He works full-time, has two teenagers at home, and provides care for his mother every evening and weekend.
The nights are hardest. His mother wanders, becomes confused and frightened, and nothing seems to help. James has cut back his work hours, his marriage is strained, and he's running on four hours of sleep. He knows he can't sustain this pace, but residential care costs $8,000 per month — money he doesn't have.
Memory Lane TV has become James's lifeline — a way to keep his mother calm and engaged during difficult evening hours, reducing her nighttime confusion and giving him precious moments to breathe. It's not a cure, but it's the difference between surviving and collapsing under the weight of caregiving.
Stories like Maria's and James's are repeated millions of times across America every single day. Memory Lane TV gives them hope — and gives you the opportunity to multiply that hope across an entire nation.
Unlocking National Access: A State-by-State Impact
Our vision is to make Memory Lane TV universally accessible to every American family grappling with dementia. The table below illustrates the scale of this need and the philanthropic investment required to "unlock" access, state by state, ensuring free therapeutic content for all individuals over 65 living with Alzheimer's and related dementias. Each state's contribution reflects the annual funding needed to cover all families within that state.
* From large states like California and Florida—where a major gift can reach hundreds of thousands of families—to smaller states like Alaska and Wyoming—where a more modest contribution can unlock access for an entire community—every dollar moves us closer to a country where no one faces dementia without support.
With your philanthropic partnership, we can activate free access region by region, state by state, and change the landscape of dementia care across the U.S. Your contribution helps unlock one year of full access to Memory Lane TV’s 24/7 channel, and we will proudly recognize and elevate the supporters—individual donors, foundations, and corporate partners—who make this public-good mission possible.
Unlocking Rational: $25,000 baseline per state + the remaining distributed proportionally by “People Affected.” (Rounded to the nearest $1,000.)

“After seeing the positive impact of Memory Lane TV here in New York State, we are excited by the possibility of making this remarkable resource available free of charge to all New Yorkers living with dementia and the families and care partners who support them.

Memory Lane TV brings comfort, connection, and meaningful engagement in a way that is simple, dignified, and deeply human. Expanding access statewide would be an important step toward ensuring that every person affected by dementia has access to tools that can improve daily life, reduce isolation, and support compassionate care.”
— Greg Olsen, Director, New York State Office for the Aging

Why Partners Say Yes
Foundations, donors, and aging-services organizations are choosing to invest in Memory Lane TV because this partnership delivers measurable impact through a proven platform. Unlike experimental pilots or untested interventions, Memory Lane TV is already working in real care settings — and your support makes it accessible to millions more families who desperately need it.
National Visibility
Your gift becomes visible at the national level through Uour partner's extensive network of state units, Area Agencies on Aging, and care providers reaching 11 million older adults annually.
Measured Impact
Our outcomes study will provide rigorous validation of Memory Lane TV's effectiveness.
Turnkey Implementation
We've already done the hard work. Memory Lane TV integrates seamlessly with existing care infrastructure, requires minimal training.
Impact Assurance
We guarantee activation and measurable outcomes. Your gift is protected by our proven track record and unwavering commitment to impact.
This isn't local impact — it's nationwide transformation.
A Public-Good Platform, Delivered Through Advocacy Organizations such as USAging, NYSOFA, Alzheimer's Association, Maine Health
The Power of National Infrastructure
Our partner's network is America's most trusted network for serving older adults and their caregivers. Between the Alzheimer's Association, USAging and other partnering advocacy organizations, we cover 560 state units and more than 600 Area Agencies on Aging, connecting directly to over 50,000 community-based care providers — reaching into every corner of the country.
When you invest in the Memory Lane Foundation, you're not funding a startup or a pilot program. You're leveraging a network of established, respected infrastructure advocacy organizations that already serves 11 million older adults each year. Your dollars flow directly into expanding access through trusted channels that families and care providers already depend on.
50 State Units
Coordinating aging services and advocacy in every state and U.S. territory
600+ Area Agencies
Delivering programs and support at the local community level
20,000+ Providers
Including care facilities, home health agencies, and community organizations
11M Older Adults
Reached annually through USAging's extensive network
"Your support becomes nationally visible — deployed through the people and organizations who need it most, creating impact that ripples through millions of American families."
This partnership structure means every dollar you invest works harder. Instead of building new distribution channels or convincing skeptical stakeholders, we're activating existing relationships and trusted pathways. The result? Faster deployment, greater reach, and exponentially larger impact for your philanthropic investment.
A Clear, Mission-Driven Philanthropic Structure
Memory Lane TV's journey from private innovation to public good requires a thoughtful philanthropic structure that protects donor intent, ensures mission alignment, and creates sustainable national access. We've designed a transparent framework that puts impact first while providing the fiscal accountability major donors require.
Your Gift
Tax-deductible gift through established 501(c)(3) fiscal sponsor
Social Impact Fund
Fiscal sponsor managing philanthropic purchase and stewardship
Memory Lane Foundation
Dedicated entity holding platform rights for public benefit
Advocacy organizations Stewardship
National deployment through trusted national aging services network (NYSOFA, USAging, Alzheimer's Association)
Free Family Access
Memory Lane TV available at no cost to families living with dementia
The Financial Framework
Memory Lane TV in a nutshell: The leading multi-sensory intervention platform that manages dementia-related symptoms through therapeutic content. Built on an extensive content library, proven technology, established partnerships, and widespread adoption across care communities.
Your Gift Creates: The first $1 million unlocks the national rollout preparation, offering MLTV to all families affected by dementia in the USA

Why This Structure Works
For Donors: Full tax deductibility, transparent impact tracking, and recognition as foundation co-founder
For Families: Permanent free access protected by mission-driven governance
For Sustainability: Research creates pathway to Medicare/Medicaid reimbursement for long-term funding1
What Your Seed Gift Makes Possible
The first million dollars isn't just funding — it's the catalyst that transforms Memory Lane TV from a successful private service into a national public resource. Every dollar is strategically allocated to create sustainable impact, generate compelling evidence, and build the infrastructure for nationwide access. Here's exactly where your investment goes:
1
National Rollout Preparation with Advocacy Organizations
Supporting coordination with 56 state units and 600+ Area Agencies on Aging, including training materials, technical assistance resources, partnership agreements, and activation support to ensure smooth deployment across our partnering organization network.
2
Platform Scaling & Engineering
Upgrading server capacity, enhancing streaming infrastructure, optimizing for home broadband connections, and implementing accessibility features to support millions of simultaneous users while maintaining the therapeutic quality of the viewing experience.
3
Content Lab & New Therapeutic Series
Developing specialized content for diverse communities, testing new therapeutic approaches, and creating culturally relevant programming that serves the full spectrum of American families living with dementia — including Spanish-language content and culturally specific reminiscence materials.
4
Measurement, Dashboards & Donor Reporting
Building real-time impact dashboards, quarterly reporting systems, and data visualization tools that let you see exactly how many families you're helping, where your impact is concentrated, and what outcomes are being achieved — complete transparency for your board and stakeholders.
Partnership Paths
We've created t several partnership tiers that offer meaningful recognition, measurable impact, and strategic visibility for donors at every investment level. Whether you're ready to make a transformational national gift or want to start with regional impact, there's a partnership path that aligns with your philanthropic goals and creates lasting change for families living with dementia.
Visionary Partner
Gift: $1M – $3M
Families Reached: 500,000 – 7Million
Recognition:
5 years + permanent legacy
Changemaker Partner
Gift: $100K – $999K
Families Reached: 50,000 – 499,500
Recognition: 2 years
State Specific Champion
Gift: $25K – $250K
Families Reached in your state: 12,500 – 500,000
Recognition: 1 year + state plaque
Founder's Circle
Gift: $25,000
Families Reached: 12,500
Recognition: 1 year
Caregiver Partner
Gift: $10,000
Families Reached: 5,000
Recognition: 1 year
Patron
Gift: $2,500
Families Reached: 1,250
Recognition: 1 year
Family Sponsor
Gift: $100
Families Reached: 50
Recognition: Personal certificate
Every partnership level creates real, measurable impact for families who desperately need support. The question isn't whether to invest — it's how broadly you want your compassion to reach.
Turning Private Innovation into a Public Good - Why Memory Lane TV, Why Now
This isn't charity — it's a chance to reshape dementia care for an entire generation.
Evidence-Based & Co-Designed
Memory Lane TV wasn't created in a lab or designed by technologists alone. It emerged from years of collaboration with neurologists, geriatric psychiatrists, care providers, and most importantly, people living with dementia and their families. Every channel, every film, every moment of programming reflects real clinical insights and lived experience.
The therapeutic principles underlying Memory Lane TV — validation therapy, reminiscence therapy, multisensory stimulation, and circadian rhythm alignment — are backed by decades of peer-reviewed research. We're not inventing new science; we're making proven interventions accessible at scale through modern streaming technology.
Leading the way since 2014 in Real Communities
Memory Lane TV isn't theoretical. Hundreds of care communities across America are already using it daily, and the results speak for themselves. Care providers report dramatic reductions in agitation, improved sleep patterns, decreased use of psychotropic medications, and precious moments of connection between residents and their caregivers.
Family caregivers describe Memory Lane TV as a lifeline — something that finally works when everything else has failed. These aren't anecdotes; they're patterns repeated across diverse settings, from urban memory care units to rural home care situations. The platform has been stress-tested in the real world, and it's proven its value thousands of times over.
Ready to Scale Nationally
The hard work is done. The content library is built. The technology platform is proven. The partnerships with advocacy organizations in our network and HITLAB are established. What we need now is the philanthropic fuel to make this transformative resource available to every American family living with dementia — regardless of their ability to pay.
Your gift doesn't fund experimentation or pilot programs. It funds deployment of a proven solution through trusted channels to millions of families who are struggling right now.
This is your opportunity to take something that works and make it universally accessible — to be part of the moment when private innovation becomes public infrastructure.
How to Give
Making your gift to the Memory Lane Foundation is straightforward, flexible, and designed to maximize both your tax benefits and your impact. We've partnered with an established 501(c)(3) fiscal sponsor to ensure complete transparency, full tax deductibility, and professional stewardship of every dollar you invest in transforming dementia care.
Tax-Deductible Giving
All contributions to the Memory Lane Foundation are fully tax-deductible under Section 501(c)(3) of the Internal Revenue Code. Tax receipts within 48 business hours of donation (immediately if you use the online platform), and we work seamlessly with donor-advised funds, private foundations, and corporate giving programs.
Flexible Gift Options
We accept contributions through multiple channels to make giving convenient for you:
  • Donor-Advised Funds (DAF) — Recommend grants directly from your DAF
  • ACH/Wire Transfer — Direct electronic transfer for larger gifts
  • Credit Card — Secure online giving for immediate impact
  • Stock or Securities — Maximize tax benefits through appreciated asset gifts
  • Pledge Plans — Multi-year commitments with flexible payment schedules

100%
Direct Program Flow
— Our fiscal sponsor structure means your gift flows directly to program delivery. Administrative costs are covered separately, audited annually, and published in our annual report.

Understanding Your Impact
Whether you're considering a transformational seven-figure gift or a meaningful county-level investment, your support will create ripples of calm and connection through families who desperately need both.
Join the Movement
Be Part of the Solution
Right now, millions of American families are facing dementia without adequate support, drowning in overwhelm while watching their loved ones slip away. Memory Lane TV offers something rare in healthcare: a solution that actually works, that's already proven, and that's ready to scale nationally. What's missing is the philanthropic partnership to make it universally accessible.
You can be that partner. Whether you're a foundation looking for measurable national impact, an individual donor passionate about aging and caregiving, or a corporate sponsor seeking meaningful community visibility, this is your opportunity to reshape dementia care for an entire generation.
The Memory Lane Foundation isn't just another nonprofit initiative — it's a movement to transform how America supports families living with dementia. It's about replacing pharmaceutical sedation with therapeutic engagement, trading caregiver burnout for sustainable support, and choosing dignity over despair.
We're inviting you to co-found the national access fund — to be remembered as one of the visionary partners who made Memory Lane TV free for every American family when they need it most.
This is legacy-level philanthropy with immediate, measurable impact.
Dementia doesn't wait for perfect timing. Neither should our compassion. The families who need Memory Lane TV are living with this crisis today — and your investment can reach them tomorrow.
Thank you for considering this opportunity to create lasting change. Together, we can ensure that no American family faces dementia alone or without support. Together, we can build a future where every person living with memory loss has access to therapeutic content that soothes, connects, and restores dignity.
The time to act is now. The families are waiting. The platform is ready. All we need is your partnership to make national access a reality.
The Platform That Remembers When Memory Fades - The Story Behind the Story in 10mn
Thank You!
For believing that every person living with dementia deserves moments of peace, connection, and joy.
On behalf of the millions of families whose lives you'll transform through your support of the Memory Lane Foundation, we extend our deepest gratitude. Your compassion, vision, and commitment to changing dementia care will echo through generations.
Memory Lane Foundation
Making therapeutic memory care accessible to every American family
Partners
Social Impact Fund
NYSOFA
HITLAB

Memory Lane Foundation is a mission-driven initiative stewarded through an established 501(c)(3) fiscal sponsor. All contributions are tax-deductible to the fullest extent permitted by law. Our commitment: 100% of your investment flows directly into expanding access and measuring impact — zero overhead, maximum transformation.