An Evening at the Consulate General of France in New York City,
in honor of memory — and of those Alzheimer's is taking it from.
Thursday October 15th 2026 from 17:30 until 20:30
Under the High Patronage of the Consulate General of France in New York and the Social Impact Fund
WHY?
Make Memory Lane TV — the PBS of Dementia —
free for every American family facing Alzheimer's Disease
Million American
Care partners impacted
Million Americans
affected by Dementia
To achieve a major social impact
Your Evening
THE EVENING: AN EXPERIENCE AT THE HEART OF THE MISSION
5:30 - 6pm - Guest Arrival
6:00 PM— THE HALLWAY OF MEMORIES — A PROUSTIAN EVENING SOIREE
Inspired by Marcel Proust's In Search of Lost Time
Rather than a seated dinner, guests are invited to wander — as the narrator of In Search of Lost Time wanders through his own remembrance — across six thematic stations, each evoking an iconic motif from Proust's masterpiece. Taste, scent, sound, light, touch: every station is designed not to be observed, but to be entered. Each is a doorway into memory.
" Memory is the diary that we all carry about with us." — Oscar Wilde
PROUSTIAN STATIONS — An evening in five movements, through the landscape of multi sensory stimulation
Each station you encounter that evening will speak to a different sense. Together, the five stations form a journey through the landscape of memory — and a living demonstration of how Memory Lane TV brings comfort, dignity, and connection to people living with dementia.
🌾 COMBRAY — The Village of Childhood - The Sense of Smell
A French country home, slowly waking at dawn. Warm madeleines on a long oak table. The scent of bread and beeswax in the air. Lavender drying in a bowl. Somewhere, the faint chime of a distant church bell.
You will be invited to write a single line in a small leather-bound notebook — “The village of my childhood smelled of …” — and to take home a sprig of dried lavender wrapped in twine.
Sponsored by: "Your name here"
Scent is the most direct pathway to memory we have. Memory Lane TV uses it every day to unlock reminiscence in people whose words have grown distant. Combray is where the evening begins, and where the work of MLTV begins too.
🍰 THE MADELEINE — Involuntary Memory - The sense of taste
The most famous moment in literature, made edible. Madeleines and linden tea served in porcelain. The scent of butter and orange blossom rising from the table. Behind it, Proust's manuscript pages glowing in soft light.
You will be invited to close your eyes for the first bite, and to write the single word that comes back to you. The cards will be gathered, and read aloud anonymously, late in the evening.
Sponsored by: "Your name here"
For someone living with dementia, the loss of appetite is the loss of one of life's last pleasures. Memory Lane TV uses food, taste, and the rituals of the table to bring that pleasure back. Here, the most iconic gesture in the literature of memory becomes a daily therapy.
🌸 THE HAWTHORNS — Nature and Remembrance - The sense of touch
A garden conjured indoors. Tall flowering branches of hawthorn and wild rose. A soft floral diffusion in the air. The barely audible recording of bees in a French meadow.
You will run your fingers across a wall of dried flowers and herbs. You will crush mint and basil between your fingers. You will take home a small seed packet and a card that reads: “Plant this. In a few weeks, when it grows, remember this evening.”
Sponsored by: "Your name here"
Touch reaches people living with dementia when nothing else can. A leaf, a petal, a soft fabric — these are the materials with which Memory Lane TV restores calm to bodies the mind can no longer settle. The Hawthorns is a station of renewal. Memory, planted in soil.
🌊 BALBEC — Journeys and Discoveries - The sense of sight
The Norman coast in autumn. Driftwood and oyster shells on a long wooden tray. Sea-worn stones cold to the touch. The slow sound of waves recorded at low tide.
You will be invited to write the name of one journey that changed you on a luggage tag, and to hang it on the wall — a departure board that fills, through the evening, with destinations both literal and interior.
Sponsored by: "Your name here"
At the heart of this station, an Apple Vision Pro will offer you a brief immersive experience. First, what it is to walk on a Norman beach without leaving where you stand. Then, in a gentle and supervised sequence, what it is to see the world through the eyes of someone living with dementia — followed by the calming MLTV landscape as relief.
This is the most intimate proof of the evening: what Memory Lane TV does, and why it matters.
🎼 THE LITTLE PHRASE — Music and Emotion - The sense of Hearing
A small chapel of sound. Low warm lighting. A few wooden seats arranged in a half-circle. On the wall, a single line of Proust illuminated in calligraphy: “La musique nous aide à descendre en nous-mêmes.”
The featured artist Matt Cahill will perform at intervals — a Reynaldo Hahn mélodie, perhaps, or a slow Debussy prelude — framed by periods of true silence. You will be given a folded square of soft linen with a dried lavender stem to hold during the performance, and to take home after.
Sponsored by: "Your name here"
Music reaches people living with dementia when language has slipped away. A song from someone's youth can return them to themselves in seconds — to the body of the person they have always been. Memory Lane TV's music programming is built on this science. The Little Phrase is where the evening becomes still, and where stillness does its work.
Five stations. Five gateways. Guests move freely among them, guided by the evening — and by their own returning memories. Like the narrator of Proust's masterpiece, you do not visit them in order. You are visited.
At the close of the evening, every guest passes through the Memory Lane TV Hub — where curiosity becomes action, and where the evening's poetry joins the Foundation's mission.
7:00 PM— La Petite Phrase - A performance by MATT CAHILL
Baritone, actor, and teacher, Matt Cahill is one of the most distinctive vocal artists of his generation. Trained at Juilliard and Bard, deeply Francophile, and a devoted Proustian alongside his husband Edwin, Matt joins us tonight at La Petite Phrase — a station that holds particular meaning for him and his family, who know firsthand what Alzheimer's takes, and what music can still give back. He has performed at Carnegie Hall, the Brooklyn Academy of Music, the Barbican in London, Les Bouffes du Nord in Paris, and The Kennedy Center, and sung with the Boston, London, and Leipzig MDR Symphony Orchestras. https://mattcahill.online/
7:05 PM - Welcome from the General Consul of France in New York - Cédrik Fouriscot
Cédrik Fouriscot
Consul Général de France
Greg Olsen
Director, New York State Office for the Aging
Domitille Marchal-Lemoine
Executive Director
Sheila Harroch
Expert in Health Innovation
Tax Deductible Donation
7:15 — THE "MEMORY LANE" MOMENT Eight minutes that change everything
Part 1 : Meet the Founder. Witness the Vision. https://vimeo.com/1110203276?fl=pl&fe=sh
A live presentation by the Memory Lane founder, accompanied by a full-screen film: the project's story, woven with moving testimonies from family caregivers — and the faces of people living with Alzheimer's, lit up as they watch.
Part 2 — A Living Testimony
On screen: a family caregiver and their parent, filmed together at home, watching a Memory Lane TV film on a tablet.
The audience witnesses the transformation — a face softening, a smile returning, a hand reaching out.
The caregiver then steps on stage and turns to the audience: "This is why this project exists."
7:30 PM — Benefit Photography Auction Supporting the Memory Lane Foundation
Six exceptional photographers offer limited-edition signed prints
Each artist — or a family member speaking on their behalf — shares in ninety seconds the memory behind the work, just before the bidding begins. A powerful link between personal memory and collective remembrance. QR codes throughout the room allow guests to bid, donate, or purchase instantly from their phones.
Scroll down to learn about our online auctions and the partnering artists
8:25 — A RECOGNITION OF MAJOR DONOR
NY Society of Aging • Alzheimer's Association
Closing of Evening with Cassandra Jenkins
Her acclaimed album An Overview on Phenomenal Nature was celebrated for its rare ability to capture memory, healing, and the beauty of fleeting moments—offering listeners a sense of calm, reflection, and emotional connection.
Through her music, Cassandra creates spaces where time slows down, where stories surface gently, and where we are invited to reconnect with what matters most.
It is a true privilege to have her close this evening with us.
https://cassandrajenkins.com/
Why This Project Is Unique
Feel It
A glimpse into the emotional reality of Alzheimer's and caregiving.
👥 426,000 New Yorkers affected
Understand It
Discover how Memory Lane TV restores calm, dignity, and connection.
🎬 1,500 therapeutic films - 24/7 channels
Experience It
An immersive evening of memory, music, photography, and human stories.
🏡 UA multisensory integrative modality
Share It
Help bring comfort to thousands of families facing dementia.
❤️ The power of Social Media - Share!
Act Now
Tonight's support can unlock an entire state.
🗺️ 50 states to unlock - NY is the pionneer
Become Part of It
This is not simply a fundraiser — it is the beginning of a national movement.
✨ Your name. Your legacy.
An unforgettable evening with a measurable impact.
THE CHALLENGE: A SILENT EMERGENCY
1 in 3 of us
will be touched by Alzheimer's by 2050
$818 billion in 2026 (USC-Led Study)
the cost of Alzheimer's to the U.S. healthcare system
Medical research moves slowly. But simple, non-pharmacological tools already exist — they just aren't reaching the families who need them.
THE SOLUTION : MEMORY LANE TV
Memory Lane TV is a therapeutic audiovisual platform, co-created with neurologists, geriatricians, and caregivers, that uses multi-sensory films to
Ease agitation and anxiety
Restore connection between loved ones
Spark memory through sight, sound, and feeling
Give caregivers a breath — with a tool anyone can use
Evidence Based Validated
Brown University, UCLA, Baycrest, Maine Health, Hitlab, NY State Office for the Aging
Ready to use, anywhere
No prescription. No training. Just press play — available anywhere in the world, 100% digital.
Les Artistes
Alphabetical by Last Name
"La Nouvelle Vague"
Large format, 57" × 37"
Limited edition print on dye-sublimated aluminum, finished with a minimalist inset aluminum backing.
Manolo Chrétien is a French photographer whose work explores matter, light, and abstraction through images often inspired by the world of aeronautics. The son of renowned French astronaut Jean-Loup Chrétien, his compositions — at once graphic and contemplative — transform technical surfaces into visual landscapes that evoke memory, movement, and time.
https://www.manolochretien.com/
"Mémoire du levant" from the Solaris exhibition 2026
Large format, 57" × 37"
Limited edition print on dye-sublimated aluminum, finished with a minimalist inset aluminum backing.
Robert Charles Mann spent six months at the Château de Chambord letting forty-three pinhole cameras record the sun, from one solstice to the next, onto silver paper sealed inside whisky cans. The resulting "SOLARIS" series — and his earlier decade-long collaboration with Brad Pitt at Château Miraval — are not images of time passing but of time remaining. Born in Wisconsin in 1960, he printed for Helmut Newton, Herb Ritts, and Peter Lindbergh before becoming the author of his own vision. His presence here is a gift. https://robertmann.com/
Liberté, Egalité, Fraternité - We the People"
Large format, 57" × 57"
Limited edition print on dye-sublimated aluminum, finished with a minimalist inset aluminum backing.
Pamela Moulton - A French-American artist of international acclaim, Pamela Moulton weaves a myriad of materials into immersive installations created through collective participation. Her work, poetic and quietly political, transforms these traces of the real into visual narratives of place, community, and the sea — and of the memories they hold.
The piece featured celebrates the friendship between France and the United States. Composed of recycled book covers, glass, and fragments of memory drawn from both countries, it conceals — for those who look closely — a portrait of Brigitte Bardot.
https://www.poseyart.com/
"Anouk Aimée, Rue des Beaux Arts"
Large format, 37" × 57"
Limited edition print on dye-sublimated aluminum, finished with a minimalist inset aluminum backing
Nancy Rudolph was a New York photographer celebrated for her deeply humanist vision — rooted in the attentive observation of faces and ordinary lives.
Protégée of Lisette Model, often compared to Diane Arbus, her work is marked by intimacy and precision, bears quiet witness to the passing of time and to the fragility of memory — a subject that touched her personally. She lost her own memories to Alzheimer's, and passed away in 2022.
https://www.espritvoyageur.net/nancy-rudolph/
SUPPORT THE MISSION
Every gift to the Memory Lane Foundation unlocks free, evidence-based dementia care for American families. Our model is built on radical efficiency: just $2 sponsors one family for a full year of Memory Lane TV.
Whether you give as an individual, a family foundation, or a corporate partner, choose the level that matches your ambition. We'll match it with transparency, reporting, and lasting recognition.
💎 Become a Champion Partner
— From $100 to $1M+
Be bold.
Help unlock free access for families living with dementia and bring moments of calm, memory, and connection into homes across the country.
Every level matters. Every partner is recognized. Every gift moves us closer to national impact.
🌹 Sponsor a Proustian Station
— $3,500
Underwrite one of tonight's five sensory experiences table.
Your name will appear on printed materials, social media, and press coverage.
+ Memory Lane TV gifted to 1,500 individuals in your name.
📷 Own a Museum-Quality Photograph with Purpose
— $6,500
Six limited-edition prints auctioned via Charitybuzz.
Printed by Blazing Edition on aluminium backing.
+ Memory Lane TV gifted to 2,500 individuals in your name.
100% of proceeds support the Memory Lane Foundation.
All gifts are tax-deductible through the Social Impact Fund, our 501(c)(3) fiscal sponsor.
Tax receipts issued immediately via our partner, the Social Impact Fund.
🤝 2026–27 Champion State Partner in New York
New York Society of Aging
& Alzheimer's Association of New York
— offering MLTV to 426,000 New Yorkers 🤝
“After seeing the positive impact of Memory Lane TV here in New York State, we are excited by the possibility of making this remarkable resource available free of charge to all New Yorkers living with dementia and the families and care partners who support them.
Memory Lane TV brings comfort, connection, and meaningful engagement — simple, dignified, and deeply human.”
— Greg Olsen, Director, New York State Office for the Aging
OTHER WAYS TO CONTRIBUTE
BECOME AN AMBASSADOR (FREE)
Share Memory Lane's mission with your own network through a personalized message on your social media sharing the work of our foundation.
Thank you!
memorylanefoundation.org
BUY PRINTS OR DONATE ART
Limited-edition photographs from our partnering artists. 100% of proceeds support the Memory Lane Foundation.
If you choose the option, your name will be recognized on a dedicated landing page of all donors.
TRIBUTE IN KIND
Given in memory of a loved one touched by dementia. Each gift includes a personalized tribute page and an elegant commemorative certificate.
memorylanefoundation.org
INSTITUTIONAL PARTNERSHIPS
Partner with us to deliver meaningful social impact and gain visibility for your organization. These partnership can be various and offer visibility, exposure, in kind donations or simply advocacy for our work.
Please contact us: care@memory-lane.tv
Empower Families Across New York
Your support can help make Memory Lane TV free for thousands of families battling dementia, extending critical relief and connection. Join us in building a future where no one faces this journey alone. Donate to the Memory Lane Foundation View All States
OUR COMMITMENT TO GOVERNANCE AND TRANSPARENCY
- Tax receipts from Social Impact Fund — issued within 48 business hours
- Complete financial traceability — published annual financial audit
- Impact reports — quarterly for major sponsors, annual for all donors
- Independent Scientific Advisory Board — renowned neurologists, geriatricians, and researchers
Souvenir…— In Search of Lost Time