Press Kit

Memory Lane Foundation Press Kit

A multi-sensory streaming platform built for people living with Alzheimer's and dementia, and for the families and professionals who care for them.

NY State

Statewide Free Access

Contracted for statewide free access, October 2026

1,500+

Hours of Content

Of therapeutic film across 14 sensory collections

Since 2017

In Care Communities

In care communities across Europe and New England

New York State

New York Has Contracted Memory Lane TV for Statewide Free Access

The New York State Office for the Aging (NYSOFA) has partnered with Memory Lane TV for statewide free access. Rollout from October 2026, delivered through NYSOFA's network of 59 Area Agencies on Aging.

No state has attempted continuous digital dementia support at this scale through a public aging network.

Greg Olsen, New York State Office for the Aging, is confirmed as a speaker at the October evening.

State Agency Partner

New York State Office for the Aging (NYSOFA) is a state agency partner.

NYSOFA is not a sponsor and not an endorser.

NYSOFA administers programs and services for older New Yorkers through a statewide network of 59 Area Agencies on Aging, reaching every county in the state.

Origin Story

It Started with Rosette

When Alban Maino's grandmother was diagnosed with Alzheimer's, he looked for something that would help her and found the options were thin. He also noticed that the television meant to comfort her was doing the opposite: its plots, pace and noise left her more anxious than before.

Maino is not a clinician. He is a producer, with a career in French film production behind him and a documentary company of his own in Portland, Maine. He served as Vice President of the Institut de la Vie in Paris.

He read for years through published neuroscience and the long literature on sensory stimulation and memory. Then he did the thing he actually knew how to do. He filmed. Slow footage, gentle music, no plot to follow and nothing to lose track of.

Rosette smiled. She relaxed. She found peace in the hours that had been hardest.

The Platform

What Memory Lane TV Does

Where ordinary television asks a viewer to follow a plot, hold names in mind and track a scene across time, Memory Lane TV asks nothing. It is a non-pharmaceutical, evidence-based tool that complements a care plan. It is not a treatment, a cure or a replacement for medication, and it has never been positioned as one.

Rhythm of the Day

Two channels running 24 hours a day, following the rhythm of the day: sunrise scenes in the morning, calmer content as the light goes.

1,500+ Hours Across 14 Collections

More than 100 films made for care partners themselves. Developed and refined in residential care settings across Europe and New England, grounded in more than five decades of neuroscience and sensory-stimulation research.

Every Device

Runs on Apple TV, Roku, Amazon Fire Stick, Chromecast, iOS and smart TVs. Family plans from $7.99 a month with a 30-day money-back guarantee.

North America Distribution

Eugeria is the exclusive North American distribution partner, announced July 2026, covering the United States and Canada. Content partners: Getty Images and Nature Relaxation.

Since August 2026, Memory Lane Calm & Engage: a hardware companion on Apple TV that simplifies technical access and adds tools for families to communicate, build shared playlists and sing along together, developed with CareView. Apple is not a partner; Apple TV is the hardware it runs on.

Also available: an olfactory add-on, a physical sensory toolkit, and a way to produce a personalised film for one person.

The Evidence

What the Evidence Supports

NICE, the World Health Organization, the American Geriatrics Society and the Alzheimer's Association all instruct clinicians to try psychosocial and environmental approaches before antipsychotic medication for the behavioral symptoms of dementia. Memory Lane TV is built on that literature.

What the Research Shows

The evidence for individual modalities is uneven and we say so. Cochrane's 2025 review of music-based therapeutic interventions found they probably improve depressive symptoms and likely do not reduce agitation. We are grounded in that research. We do not claim to have settled it.

Research in Progress

A HITLAB's 2025 heuristic usability evaluation assessed the interface against Nielsen's ten usability heuristics. It is a user-experience audit, not efficacy evidence.
A study has been jointly designed with Brown University's Center for Long-Term Care Quality and Innovation, currently pending a funding decision. The study will be registered before enrollment.

What Has Been Observed in Live Deployments

Memory Lane TV has been implemented and evaluated in live care settings: a 60-facility deployment in Maine with the Maine Dementia Coalition and MaineHealth, eight Carlton Senior Living communities in California, and an eight-site evaluation with the New York State Office for the Aging involving 101 participants. Across all three, care staff report the same pattern — calmer moods, less anxiety, more reminiscence and conversation, less wandering, and time returned to staff during the hardest hours of the day. These are staff observations from service evaluations, not findings from a controlled trial, and they have not been evaluated by the US FDA. They are not efficacy evidence. They are what persuaded New York State to act, and that is the claim they support.

A white paper produced by Memory Lane TV's scientific committee is available on request.

Scientific Advisory Board

Advisory Board

Chair

Dr. Mony de Leon, Ed.D., retired from Weill Cornell Medicine, chairs Memory Lane TV's Scientific Advisory Board.
More than 400 peer-reviewed publications. Alzheimer's Association AAIC Lifetime Achievement Award, 2019.

Board Members

The Memory Lane Foundation's 2026–28 Advisory Board brings scientific, clinical and diplomatic leadership to the work of making Memory Lane TV free state by state. Its scientific committee is chaired by Dr. Mony de Leon, retired from Weill Cornell Medicine, founder of the Center for Brain Health at NYU Langone and a recipient of the Alzheimer's Association AAIC Lifetime Achievement Award, joined by Dr. Susan De Santi, who chaired the Public-Private Scientific Board of the Alzheimer's Disease Neuroimaging Initiative and led global stakeholder engagement at Eisai through the launch of the first-in-class Alzheimer's immunotherapy, Virginie Durr, a senior Delta Air Lines executive, recipient of the Légion d'honneur and Foreign Trade Advisor for France, leads on strategic partnerships and diplomacy amongst other noted board members. They continue a line of advisors that has included Dr. Herbert Benson of Harvard's Benson-Henry Institute and Sophie Kornowski of Gurnet Point Capital.

Founder

Alban Maino

Alban Maino is a Franco-American film producer, founder of Memory Lane TV and President of the Memory Lane Foundation. He began the work after his grandmother Rosette's Alzheimer's diagnosis, when he found that ordinary television was deepening her anxiety rather than easing it, and has since produced more than 1,500 hours of therapeutic film for people living with dementia and the people who care for them.

He is Honorary Consul of France in Maine and sits on the board of the French-American Chamber of Commerce New England. Master's in International Affairs, IPAG Paris.

As Honorary Consul of France in Maine, Alban Maino represents French interests in the state and supports cultural and economic ties between France and Maine, under the authority of the Consulate General of France in Boston.

CEO

Memory Lane TV & Dreamland Technology

President

Memory Lane Foundation & Archives Films

Honorary Consul of France in Maine

Under the authority of the Consulate General of France in Boston.

www.linkedin.com

LInkedin of Alban Maino

Recognition & Media

Awards, Press & Public Appearances

🏆 2025 Trophée Social Humanitaire

Trophées des Français des États-Unis, awarded by the Caisse des Français de l'étranger. One of eight category laureates. A humanitarian and social-innovation honor.

🏆 2024 Memory Care Innovation Award

Behavioral Health Business, WTWH Media Healthcare. Inaugural class.

2024 Breakthrough Alliance Challenge

HITLAB, Fall 2024. Second place.

2015 MassChallenge & Social Impact Fund Accelerator programs

World Accelerator Programs, finalist.

Selected Press

  • Le Petit Journal (New York) — feature on Memory Lane TV, which coined "le Netflix de la démence" (attributed quotation from Le Petit Journal)
  • Le Petit Journal — Trophées des Français des États-Unis 2025 laureates
  • Emmy magazine, Television Academy — April 2025
  • Behavioral Health Business — Memory Care Innovation Award winner profile, 21 June 2024
  • NPR (National Public Radio) — retrospective feature, April 2025
  • The Advocate (Baton Rouge) — Alzheimer's Q&A, 2022
  • Tech Company News — platform launch coverage
  • WCSH6 / NEWS CENTER Maine — May 2017, on the programme running at The Cedars in Portland
  • Validation Training Institute newsletter — Partner Feature, December 2025

Speaking & Podcasts

Keynote, HITLAB Innovators Summit, New York, Spring 2026. Le Petit Journal is sending a journalist to the 15 October benefit evening, the first confirmed press attendance for the night.

Podcasts: Love Conquers Alz, Specifically for Seniors, Hopeful Aging with Dr. John Zeisel, All Home Care Matters, Alzheimer's Speaks.

Thought Leadership

Seven Angles Worth Covering

A State Decided. What Happens Now?

New York has contracted to make a dementia care tool free to every family in the state, delivered through 59 Area Agencies on Aging. Alban on what it took, what other states would need, and why the hard part is not the technology.

Alzheimer's Is, by the Numbers, a Women's Disease

Nearly two-thirds of Americans living with Alzheimer's are women, and women provide most of the unpaid caregiving that surrounds it. Alban connects that to a research history built around a male-default patient and a care system that returns the burden to women at both ends. More: Alzheimer's and Women

What a Filmmaker Sees That a Clinician Does Not

Cut rate, sound design, how fast a face arrives on screen, and what changes when you build the opposite.

The Most-Present Medium in These Lives Has Never Been Studied

The first peer-reviewed study of dementia-friendly television design appeared in 2019. The idea surfaced in The Gerontologist in 1995 and was dropped. Three decades on there is still no trial and no systematic review.

Why the Tools That Change a Room Cannot Get Funded

What families actually pay, and the economics that keep non-pharmaceutical tools outside nearly every reimbursement pathway.

Dignity as a Design Brief

Making 1,500 hours of film for an audience the media industry has never once considered.

The Franco-American Thread

Proust, memory, cultural diplomacy, and why the October benefit is staged around À la recherche du temps perdu rather than a standard charity dinner.

The Foundation

The Memory Lane Foundation

The Mission

The Memory Lane Foundation exists so that cost is never the reason a family goes without. Fiscally sponsored by the Social Impact Fund, a 501(c)(3), EIN 46-1820448.

The films are already made. What philanthropy pays for is reaching one more household, which is why free access can be funded at two dollars per family per year against the retail price of a subscription.

$2 funds one family for one year of access to the two 24/7 linear channels, the care-partner education and training collection, and a defined selection of the library. This is a funded tier. The $7.99 monthly family plan is the complete service.

$100,000 launches free access across New York State through NYSOFA's network and covers the October evening. $1,000,000 is the national access goal.

The October Evening

The event is named Souvenir, In Search of Lost Time.

Wednesday 15 October 2026, 6.00pm to 8.30pm, with a film screening around 7.15pm. Consulate General of France in New York, 934 Fifth Avenue.

A soirée reception, not a seated dinner. Approximately 120 curated guests, by invitation.

The evening is built around Proust. Guests move through six themed sensory stations drawn from À la recherche du temps perdu, each a small staged encounter with scent, taste, image and sound. The sixth station is New York, announcing the state free-access launch.

Non-profit partner: Friends of Fondation de France, a US 501(c)(3), EIN 13-3966503.

The Scale of the Crisis

Dementia by the Numbers

7.4M

Americans Affected

Americans aged 65 and older living with Alzheimer's. (Alzheimer's Association 2026 Alzheimer's Disease Facts and Figures)

~13M

Unpaid Caregivers

Nearly 13 million unpaid caregivers, providing more than 19 billion hours of care, valued at more than $446 billion — an imputed value, not money spent. (Alzheimer's Association 2026 Facts and Figures)

$409B

Direct National Cost

Direct national cost of Alzheimer's and dementia in 2026, excluding unpaid care. This is money actually spent. (Alzheimer's Association 2026 Facts and Figures)

153M

Global by 2050

People living with dementia worldwide, up from 57 million in 2019. (GBD 2019 Dementia Forecasting Collaborators, The Lancet Public Health, January 2022)

Nearly two-thirds of Americans living with Alzheimer's are women. (Alzheimer's Association 2026 Alzheimer's Disease Facts and Figures)

The total US burden of dementia is estimated at $818 billion for 2026 — an all-in figure including quality-of-life losses, valued unpaid caregiving and lost wages. This is not a care cost. (USC Schaeffer Center study led by Julie Zissimopoulos, published in Alzheimer's and Dementia, 24 June 2026)

Someone develops dementia every three seconds. (Alzheimer's Disease International, World Alzheimer Report)

In Their Words

In Their Words

"For a person my age and I'm 90, it brings back memories of when I was younger. I think it's a very nice way of stimulating memories, happy memories." — Naomi Feil, founder of the Validation method.

“My experience here at The Cedars is that Memory Lane is the ONLY therapeutic tool that embraces the Alzheimer’s sufferers in a manner that calms and soothes them from the beginning to the end of this tragic disease.”— Nick Vitty. Director of Life Enrichment, The Cedars Portland

“Memory Lane is a great non-pharmacological therapy to alleviate symptoms of Alzheimer’s disease, improving the quality of life and well-being of residents and staff, and stimulating cognitive functions through positive reminiscence.” Dr Raffin Medical Director and Geriatric Physician, CHU Tours, France

“Another real benefit of Memory Lane goes beyond the Alzheimer’s patient. When Memory Lane is up and running our staff is freed up to attend to some of their other obligations and gives them a moment to relax and take a deep breath as well.” Valerie Lambkin - Chief Operating Officer, OceanView at Falmouth, Maine

“Medication only helps us in managing the symptoms like agitation and aggression. They are expensive and have some unfortunate side effects. Memory Lane solution provides us with an alternative to drugs that effectively mediates the very same symptoms.” Larry Gross - Director, Maine Society on Aging

“I have witnessed Alzheimer’s directly in my own family, so I know how deeply it can alter our connection to the people we love. As an artist, I also know that art can reach us in places that words sometimes cannot — through an image, a memory, a feeling, a moment of recognition. That is why the work of the Memory Lane Foundation speaks to me personally, and why I wanted to contribute my art. If art can bring even a moment of connection, beauty or peace to someone living with dementia and to the family beside them, then it is doing something profoundly worthwhile.”

Robert Charles Mann - Photographer and Artist — Artists for Alzheimer’s contributor

Press Kit

Key Contacts & Links

Founder

Alban Maino
Founder, Memory Lane TV; President, Memory Lane Foundation; Honorary Consul of France in Maine.
am@memory-lane.tv / care@memory-lane.tv
Portland, Maine.

Press & Media

Katherine Tuominen
Founder, Catalyst Brand Strategy
katherine@catalystbrandstrategy.com

Press Assets

  • Short bio (download)
  • Long bio (download)
  • Headshot (download)
  • Platform stills (download)
  • October fact sheet (download)
  • White paper — available on request