Make Memory Lane TV Free Across Your State
THE CHALLENGE
Over 7.4 million Americans are living with Alzheimer's or a related dementia. The daily reality: agitation, anxiety, sleeplessness, caregiver burnout. A USC-led study estimated dementia care in the U.S. will cost $818 billion in 2026. We believe part of the solution shouldn't cost families a thing.
ALIGNED WITH AMERICA'S AGING AGENDA
Aging is becoming a top state priority across the country. We're filling the gap state programs can't reach.
More than a dozen states — including New York, California, and Missouri — have adopted Master Plans for Aging in recent years, and caregiver support funding has been expanding in cities and states nationwide. These are real, funded, growing commitments.
But here is the structural gap: nearly 13 million Americans provide unpaid care for someone with Alzheimer's or dementia, delivering over $446 billion worth of unpaid care every year (Alzheimer's Association, 2026). Even the best-funded state and local caregiver programs typically reach only a small fraction of the families who need them.
Memory Lane TV closes that gap differently. We don't compete with state programs — we extend their reach into the moments state-funded services can't be present for. Every evening. Every sundowning episode. Every weekend. At roughly $0.14 per American living with dementia per year — based on our $1M campaign goal reaching all 7.4 million.
THE SOLUTION: THE NETFLIX OF DEMENTIA
WHY NOW
Our national unlock campaign starts state by state — New York is first. Fund it, and we replicate the model state by state until MLTV is free for every American family facing dementia. The October 15 Gala at the Consulate General of France in New York marks the official campaign launch.
ALIGNED WITH STATE & LOCAL AGING PRIORITIES
✓ Caregiver support programs — caregiver burnout is the #1 challenge we address
✓ In-home care initiatives complement MLTV's non-medical, therapeutic support
We're not proposing something new. We're filling a gap in the aging infrastructure states are already building.
GOVERNANCE & INFORMATION
- Registered 501(c)(3) nonprofit — your donation is fully tax-deductible
- 100% of donations funds free access for families
- 10 years of leadership & a scientific advisory group
Memory Lane TV is a plot free, therapeutic, and evidenced-based streaming platform designed specifically for people living with dementia. Unlike regular TV or YouTube, every film on MLTV is intentionally structured to: - Reduce agitation and anxiety - Support daily routines and sleep - Stimulate comforting memories through music, imagery, and soundscapes - Require zero navigation — press play, and it works. Two 24/7 channels. Simple to use on any TV.
Unlock your state for 1 year
Tax Free Donations to
the Memory Lane Foundation
And Provide Relief & quality of life for Thousands of families
HELP YOUR STATE GO FREE!
YOUR RECOGNITION AS A FOUNDING PARTNER
As a founding partner, you'll be permanently recognized as a leader in the movement to make dementia care accessible:
- On the Memory Lane Foundation website & registration
- In press releases and media outreach
- Throughout social Media and our 24/7 channel
Fundraising Progress
Your presence at our exclusive Fundraising Soirée helps us achieve our goal of making Memory Lane TV free for every family in New York battling dementia.
Every contribution brings us closer to a future where no family faces dementia alone, or behind a paywall. Let's make Memory Lane TV a true public good.
"Sundowning turned our evenings into fear and confusion. Memory Lane TV was the first thing that actually helped my mother calm down—and helped us reconnect." — Donna S., Care Partner